Previously worked as Industry Leader for Google in Portugal and, before that, was Managing Director of Spring Wireless Iberia. Worked as consultant and Project Manager at The Boston Consulting Group and worked for Telefonica B2B in São Paulo.He is co-author of the book B-Mercator and invited professor at INDEG-ISCTE Business School. Holds a Master in Business and Administration (MBA) at Harvard Business School and a Ba in Business Administration at Instituto Superior das Ciências do Trabalho e Empresa (ISCTE).