Filipe Vasconcellos
Nativo
Raised in Lisbon (Portugal), Paris (France) and Boston (US), Filipe is an innovation and strategic business consultant and CEO of Nativo, based in Portugal. He was most recently Global Managing Director of YDreams Life, a division of YDreams, Portugal’s flagship collaborative working in both commercial and artistic fields (augmented interactive installations, environmental sensing and mobile computing). Prior to joining YDreams he was Managing Director of Young & Rubicam Lisbon, the country’s 2nd largest advertising agency. In the last 15 years in the advertising industry, split between Lisbon, Paris and New York, he has partnered and helped grow some of the world’s largest brands such as The Coca-Cola Company, Unilever, Microsoft, LG, Danone, BMW, Alfa Romeo, Mini amongst many others. Filipe is trained in marketing and communication at Connecticut College and the American University in Paris. With solid management experience, coupled with his talent as a creative leader, coach and integrator of people and talent, Filipe is passionate about the power of communication in changing human behavior. He has a proven track-record in global integrated marketing communications in a broad range of industries. As a leader his focus is on change management and turnaround by creating an environment where people can excel based on trust. He is often asked to speak about the importance of trust in business. He is a part-time consultant, farmer, cook and entrepreneur with equity interests in several companies and boards. He also serves on the Advisory Board of Operação Nariz Vermelho, a non-profit which has taken happiness to over 300,000 children in hospitals and medical centers involving visits from specially trained clowns.
