Our alumni, PharmAssistant, decided it was time for a change. They have just announced that they are now called Line Health and introduced to the world, in an open letter from the CEO and co-founder Diogo Ortega, their new image, product and mobile app. After Uniplaces, Landing.jobs, Petable and Clickly, here comes another major re-branding. Is this the year of re-brandings for startups based in Lisbon?

A new brand for a renewed purposed

After interviewing more than 200 patients and health professionals, and after working during 4 months closely to Bayer, the pharmaceutical giant, the founders of Line Health (former PharmAssistant), felt the need to change the way they were facing the problem. As Diogo Ortega puts it, “we realised that we were no longer focused solely on “Pharma” and providing “Assistance”, so our name was no longer up to the challenge.” Instead, they decided to focus on a different mission. “Through a series of brainstorming sessions, we understood that our mission was to ‘align’ all the stakeholders, so that we can help the patient to keep his health ‘in line'” says Diogo. And that’s how the new name came up, Line Health.

A whole new product: a smart pill dispenser and a mobile app

Line Health is not just changing their name and image, they are also launching their brand new product: a smart pill dispenser, for those who have to take a lot of pills every day, combined with a mobile app. With this combined solution, Line Health can “effectively help their users to comply with their doctor’s instructions – not only medications, but also measuring vital signs periodically or even walking a certain amount of steps daily” explains the CEO of this promising Portuguese startup.

Watch their inspiring video for the announcement and be part of this by applying to be one of their beta-testers.