Doing a startup is one of the ways to get to know yourself


We believe startups should originate from a borderline obsessive-compulsiveness to remedy a sub-par situation. Put another way, a startup should be a (one of many) vehicles of choice to solve a problem with which you identify so much that you have no interest in dedicating your life to doing anything else.


Start for the right reasons


This means that you have a Mission. It also means that you’ve set out to impact and change the


Build the right culture from the start


The road to where you’re headed is just as important as the destination, especially considering you won’t be doing it alone. And that is where the culture in which your vehicle is built will be determinant to how you and your team travel that road. The culture you want to build will be represented by the core values you choose and the expected behaviors that embodies them. So, it is very important to choose all of these very carefully and wisely, because they will serve as (or at least should) your guide to decision making, hiring people, dealing with users, other business partners and society as a hole.


Who are we looking for to join LC?


We believe that the biggest uncertainty in choosing startups to back derives from picking the right team. In light of that, we have chosen to establish a culture-driven investment thesis. While the other aspects of the startup core (market and product) will go through considerable scrutiny as well, we’ve put down the values we believe are essential to building a great culture within a company and we’ll always be looking for entrepreneurs that share and embody these values.


Diversity – constantly interacting with the diversity of ideas and backgrounds allows for different points of view that enhance your ability to understand the world and yourself. You might not always agree with a point of view, but being exposed to it helps you better understand where they are coming from and how you can help.

Transparency – Transparency denotes openness, communication and accountability. We believe being transparent with yourself and others is a key ingredient to self-improvement, yours and your company’s. It means not only not being afraid of making mistakes but also, and more importantly, being willing to put yourself out there and being prepared to receive all sorts of positive and negative feedback.

Egoless confidence – confidence derives from the feeling of certainty and belief in yourself and in what you champion. That confidence is an integral part of moving people towards achieving a shared goal. However, acknowledging that you don’t have all the answers and that there is always something to learn from other people, things, and events, is how you’ll constantly be able to adapt and improve your ideas and draw renewed confidence over time. We believe that renewed confidence comes from an inherent curiosity, a relentless interest in self-improvement and the ability to put your ego aside when confronted with diverging reliable information.

Social consciousness – More important than being aware of your surroundings is understanding the impact your actions have on society. It is “easy” to go about your business without taking the time and care to look at how else (besides the already intended goal) your actions are affecting or can affect society. We believe that great entrepreneurs set out to impact society by solving one or a few identified problems. We also believe and choose to act this way, that in trailing that road there are other parallel opportunities to help improve our society and that can be conscientiously acted upon. After all, if we, who have objectively chosen to set out and try to change the world for the better, don’t do our best to maximize this impact, who will?

“We choose to go to the Moon in this decade and do the other things, not because they are easy, but because they are hard; because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one we intend to win…”

JFK, 1962