If you’re busy getting everything ready to launch your own startup you probably haven’t had the time to think things through and set a marketing plan for your pre-launch. It can be quite daunting, we know, but even though it’s not rocket science, it should definitely be part of your to do list before launching [...]
Media Coverage is always appealing but are you doing it the right way? Much like Snow White's shining apple, Startup PR can also harm you when poorly-planned.
All startups struggle with PR. When you build your own business, you just want to get it out there in the press, but PR is not as simple as it seems. You usually start with the general press release because, apparently, that’s all it takes. You then, forward it to the hundreds of press contacts [...]